Using AI to Craft Restaurant Slogans in Ireland

A tight, memorable line signals what you stand for in seconds — before guests see a menu or step through the door. In a market where operators are chasing faster turns, healthier margins, and happier teams, a good slogan pulls its weight on signage, social, staff tees, receipts, and your ordering flow.

What "Good" Looks Like

Short lines that imply a benefit — faster, friendlier, better value — tend to travel across channels and shift behaviour, as shown by famous food and retail lines. 

For inspiration (and to calibrate your bar for distinctiveness), look at Guinness with "Good things come to those who wait" and the iconic Surfer advert that dramatised patience as a virtue. It's a masterclass in turning a perceived negative (the pour time) into a signature asset. 

SuperValu delivers "Real Food, Real People," a promise tied to local sourcing and everyday value across Ireland. Tayto elevated a staple into a symbol of identity with "More than just a crisp."

Watch the famous Guinness "Surfer" advert for a creative benchmark on a single-minded promise below.

Your AI Workflow

Define the Promise You Can Keep

Anchor your line to something operational: table speed, comfort, value, dietary clarity, neighbourhood pride. In Ireland, price and value signalling matter. According to the Toast Consumer Preferences Survey 2025, 61.5% of Irish diners say price influences their restaurant choice (primary or quite influential).

Prompt the AI With Constraints

Give it your concept, target guest, tone (warm, bold, helpful), and bans (no "authentic," no "best," avoid clichés). Ask your AI assistant (e.g., ChatGPT or Claude) for 25 four-word lines plus buckets such as speed, indulgence, community, sustainability, and family-friendly.

Here's an example prompt you can copy and paste: "Write 25 four-word slogans for a casual Dublin bistro known for fast, friendly service and seasonal Irish produce. Tone: warm, bold, helpful. Avoid 'authentic/best/tasty'. Buckets: (a) speed & ease, (b) value without discounting, (c) seasonal & local, (d) neighbourhood pride. Return a table with: line, bucket, clarity score (1–5), originality (1–5), printability (1–5), and where it goes (tee, menu footer, door vinyl, pickup shelf)."

Score and Shortlist

Ask the model to self-score for clarity, originality, and printability, then to explain trade-offs. Keep five to seven finalists. If your brand leans premium, prefer lines that imply craft and comfort over deals.

Test Quickly, Then Lock It In

Try two versions side-by-side (in email subject lines, Instagram captions, and a simple banner at the top of your menu) and see which one people actually react to. Watch the basics: who opened or clicked (CTR), who saved or shared the post, and whether guests are adding the items you’ve tagged with helpful nudges like “house-made” or “slow-cooked.”

Once you’ve got a winner, make it part of the brand. Put it on signage, staff tees, and your website metadata. Prioritise the spots people notice (and photograph): door vinyl, mirrors, the pastry case glass, and the pick-up shelf.

Make it visible wherever it helps service move: the menu footer, category headers, e-receipts, and order confirmations. And don’t forget your POS surfaces — a line on idle screens, handheld lock screens, and KDS headers keeps the team focused on the promise you’re making to guests.

Operational Tie-In (Deliver the Promise)

If your line hints at speed, back it up with Toast handhelds and KDS so orders fire the moment they're taken, bills present on-screen, and change requests don't require running back to a terminal. 

Dublin's BANG cut ticket turn time by more than 6% and tracked a 12.5% earnings uplift with Toast.

Legal & Brand Safety (Ireland)

Trademark it if you plan to protect it. In Ireland, slogans can function as trade marks if they're distinctive — not just laudatory. Start with the Intellectual Property Office of Ireland (IPOI) FAQs, and consider EU protection via EUIPO guidelines on slogan distinctiveness.

Follow the ASAI Code. Your slogan and how you use it in adverts must be truthful, not misleading, and substantiated where it implies specific claims (e.g., "served in five minutes"). Check the ASAI Code of Standards before launching a campaign. Be careful with price cues. If your line mentions deals or pricing, ensure it's compliant with CCPC pricing rules (no misleading "free" or reference prices; show clear euro pricing). The Competition and Consumer Protection Commission provides comprehensive guidance on consumer protection law in Ireland.

Quick "AI-to-Launch" Checklist

1. Brainstorm first. Use your AI tool to generate at least 25 slogan ideas — then score them for clarity, originality, and fit with your brand.

2. Pick your standouts. Narrow it down to five to seven that feel fresh, easy to print, and true to your promise.

3. Do a quick sense check. Make sure the language fits ASAI advertising rules and pricing guidelines. If you’re thinking about trademarking it, check the IPOI or EUIPO guidance on what counts as distinctive.

4. See it in context. Mock up how each line looks on menus, footers, tees, receipts, and pickup shelves.

5. Make sure you can deliver it. If your slogan promises “speed” or “seamless service,” make sure your handhelds, KDS, and workflow can actually back that up.

6. Test and learn. Run both versions for six to eight weeks, track performance, keep the winner, and tweak the rest.

Final Thought

A great slogan is a promise. Pair it with systems that help your team keep that promise and track the lift. When the line, the experience, and the data all sing from the same sheet, you've got more than a tagline, you’ve got a real growth tool.